The Internet and Your Business
Date: 21 Mar 2014, 1.30-6pm
Venue: Sophia Room, Raffles City Convention Centre
Part of the ICANN 49 meetings in Singapore, “The Internet and Your Business’ will focus on practical ways for small- and medium-sized enterprises (SMEs) to enhance productivity by tapping on the benefits of operating and utilising digital resources and the Internet space. Our speakers, who include experienced business leaders and entrepreneurs from a wide-range of specialty areas in the technology industry, will share how they achieved success through leveraging Internet technologies. Do find more information about them in our Speaker Biographies.
Please find the programme appended below. Attendance is free, but as seating is limited, do register to indicate your interest.
Mr. Kuek Yu-Chuang
Ms. Penny Low
|Session 1: How the Internet Empowers Business|
|1400-1445||Panel 1: The Centrality of the Internet to Business Today
There is no doubt that the Internet is an integral part of modern business today. The connected economy is one where companies – both large and small – can enter the global supply chain. This panel will give an overview of how the Internet affects and impacts every aspect of the business world – from businesses and servers, to customers and end-users.
Moderator: Mr. Chris Mondini
Mr. John Galligan,
Mr. Steven Liew
Mr. Sherwin Loh
|1445-1530||Panel 2: User Cases – Using the Internet to Drive Business Success
Companies in Asia have successfully harnessed the Internet as a platform for doing business both regionally and internationally. This panel will share insights and stories from prominent Singapore companies who have trailblazed the business of doing business on the Internet; as well as how enabling policies provide an environment for businesses to do so.
Moderator: Mr. Low Jia-Rong
Mr. Charles Chew
Mr. Douglas Gan
Mr. Clifford Teo
|1530-1600||Tea Break, sponsored by Microsoft|
|Session 2: SMEs and Digital Productivity|
|1600-1700||Panel 3: Using the Internet for Marketing and Brand Protection|
|The Internet is an excellent platform for marketing and communications about your business online. The ubiquity of Internet communications enables businesses to establish brand names and customer followers quickly and easily. Yet this ubiquity is a double-edged sword which demands you protect your brand online from copycats and other violations of your intellectual property. This panel will explore how you can protect your reputation, brand, and business online.
Moderator: Mr. Rob Bratby
Mr. Jos Birken
Mr. Jan Corstens
Ms. Janna Lam
|1700-1750||Panel 4: Cloud-based solutions for small business
Cloud computing solutions have the potential to offer tremendous opportunities to SMEs in terms of technological advancement. In fact, in a testament to how widely available and easy to use cloud services are, many SMEs are already using cloud services such as email, data storage and accounting solutions without realising it. This panel will use practical examples to illustrate how SMEs can easily step into the world of cloud-based solutions to enhance their businesses.
Moderator: Ms. Lim May-Ann
Mr. Guido Crucq
Mr. Bill Zeng
Ms. Poh Mui Hoon
Mr. Donny Prasetya
|1800-1930||Cocktail reception, hosted by ICANN|